With the growth of online businesses and internet marketing, business owners have come up with several ways to improve their traffic and search engine rankings. One of the most efficient ways is through reciprocal link exchange. Link exchange is a form of search engine optimization (SEO), a broader field that improves a site�€™s traffic by making it appear on search engine results pages (SERPs). Basically, the more links lead to your site, the higher you rank in major search engines. If your website could use a little boost, reciprocal link exchange can help you out. Read on to find out how.
What is it?
In a reciprocal link exchange, two websites offering similar services agree to post links to each other. It offers a cheap yet effective way to promote your site and improve search engine rankings. The main objective of link exchange is to increase link popularity, which makes up about 70% of your search engine ranking. Other factors include search term relevance, number of hits, and site credibility.
How is it done?
Reciprocal link exchange is actually the simplest form of link trade. All you need is to find a relevant site to exchange with, which will be your link partner. Once you�€™ve found a link partner, you send them a reciprocal link exchange request. If they accept, they�€™ll post your link code on their site and send you theirs so you can do the same. The process is usually free, unless you use a link exchange program such as Free Relevant Links (www.freerelevantlinks.com).
What are the benefits?
Link exchange gives you several advantages in terms of site popularity and revenue. Because it�€™s virtually free, it�€™s more cost-effective than paying for SEO articles or bidding for pay-per-click ads. Each link also serves as a door to your site, so you get more site hits, which increases your revenue. And because your links are posted on relevant sites, most of your visitors will be interested in your business and thus more likely to buy your product or service.
What�€™s the risk?
Reciprocal link exchange is one of three types of link exchange systems, and among the three, it is given the least importance by search engines. The other two are non-reciprocal and indirect non-reciprocal link exchange.
Non-reciprocal link exchange is one-way; that is, one site links to another without expecting any inbound links in return. The links are usually paid for, and the site providing them enjoys good traffic and search engine rankings. Indirect non-reciprocal link exchange involves at least three sites, two of which are owned by the same person. For example, Site 1 posts a link to Site 2, which posts a link to Site 3, which belongs to the same network as Site 1. That way, all the links are non-reciprocal and thus worth more points.