One of the best things about link exchange is that it’s cheap—you get maximum promotion without spending a single cent. You can simply sign up for a free link exchange service or talk directly to other site owners, and sit back and watch your traffic shoot up. In fact, link exchange is considered one of the most effective ways to promote an online business, whether big or small. If you’re looking for inexpensive ways to boost your site traffic, link exchange is certainly worth a try. Read on to learn more about link exchange and how it can help your business.
What is it?
Free link exchange is a form of search engine optimization (SEO), a process that aims to improve a site’s search engine ranking and thus increase traffic. Its main purpose is to build link popularity, which makes up around 70% of a site’s rank. The idea is that the more links there are to your site, the more “popular” you are as far as search engines are concerned. When someone searches for a relevant term, your site has greater chances of appearing on the first page.
Types of link exchange
There are three main ways to exchange links with other sites:
Reciprocal link exchange: This is the most basic form of free link exchange, in which two site owners simply agree to post links to each other’s sites. Each party is called a link partner. Webmasters usually find partners from forums, networks, and link exchange directories.
Non-reciprocal link exchange: This is a one-way system in which one site posts a link to another without getting an inbound link in return. Instead, the links are paid for by the recipient site. The site providing the links is usually one with excellent traffic and search engine rankings.
Indirect non-reciprocal link exchange: This form requires at least three sites, two of which belong to the same person. Site 1 posts a link to Site 2, who in turn posts a link to Site 3, which is owned by the same person as Site 1. This makes all the links non-reciprocal, which makes them more valuable for search engines.
The sites involved in a link exchange should have a similar theme or subject. This is because search engines can tell whether a link is natural or simply set up for SEO purposes. Some can even ban your site if they find your links and content irrelevant. To avoid such situations, choose your link partners carefully and make sure they are selling the same product or service. Free link exchange services such as Free Relevant Links (www.freerelevantlinks.com) offer an organized network of sites to help you find the right link partners.